Google Adwords – 5 Tips & Tricks

Google Adwords can help you drive a great deal of traffic to your site if you know how to make the most of this advertising system. If you’ve ever wanted to learn more about this marketing program, here are the 5 best tips for using it effectively.

Split Testing

This is a technique used to drastically improve your click-through-rate (CTR) in your ads. Adwords involves writing articles for your site. With split-testing, you would create a new ad campaign and write two ads that were almost identical. However, one of these ads should be just a little different than the other. Leave both ads to do their thing for a fortnight, after this time one of them should be leading the way with its CTR. Change up the one that had a smaller CTR and keep experimenting with it until it can beat the other one. Try to test the ads for a certain period in order to account for audience and day of the week fluctuations. Another variation that you can test the market for is the time of day that your ads are being displayed to viewers. The times in which you display them should have a certain level of impact on how well they perform.

Negative Keywords

Negative keywords can help you create a more highly targeted ad. One example of this would be if you were selling a product and you didn’t want to be charged per-click for the visitors that are looking to get something for free. This is done by putting ‘free’ with a negative sign before it within your list of negative words.

Ask a Question

Adwords results show that people are more likely to click on an ad which asks them a question and seems to offer them an answer. Experiment by making the title of your advertisement a question as a means of catching the attention of the reader, and then by answering the question with a solution in the text of the ad.

Stay Within Your Budget

When you are first deciding on a daily budget, do not overpay! A small budget will allow you to test your campaign without much risk. You can also test more than one campaign for a variety of keywords and learn about what people are searching for on the internet without breaking the bank. A good start-up goal is $20 for the full day, paying less than 50-cents for each PPC – ideally in the 5 to 10-cent range – and don’t increase that amount until you start seeing some sales

Choosing Keywords

Don’t pick as many keywords as possible so you can get displayed as much as you can. You do not want to have so many keywords that are not clicked on that it lowers your CTR and deducts from your quality score. Choose keywords that are highly targeted for your product, site or service, with no more than 20 to start with as more will be added later on. When you first start an ad campaign the main trick is to take things slowly, don’t try do too much too soon, as the ad campaigns prove to be successful, or you manage to alter them so they become successful, then you can start to up the tempo a bit.

Using Google Adwords to Increase Traffic to Your Website

If you have been trying to find ways to increase your internet marketing then you may have considered using Google AdWords. Essentially this is a way to help you increase the volume of traffic you receive on your website and can be an incredibly useful tool.

Quality Scores

You may notice that the phrase quality score is used but if you are new to internet marketing you may not understand what this means. The areas that are key to having a good quality score are the relationship between your keyword and your advert, the performance of your keywords, the quantity and quality of content related to your keyword on your site and how long visitors spend looking at your site.


The keywords that you choose for your content are incredibly important so it is vital that you give this area care and consideration. These can be a single keyword or perhaps even a phrase, whatever you select will ultimately depend on the nature of your website and home business. You may be able to carry out free keyword research by using one of the many websites available which can help ensure you select relevant keywords.

Other ways to help increase internet marketing traffic to your site include offering one or more of your competitors an incentive to direct traffic your way or purchasing exit traffic from another website.

Check your Ads

If you have placed an internet marketing ad then it is vital that you check on this to see how it is performing. You can use one of many online tools to help track this and check to see the rank of your keywords. This is important since you may discover that your approach is not as effective as it could be and you can therefore make changes as appropriate. Keep in mind that Google will often let you know your average position so there is a chance that your ads could rank well in one area and but low in others.

Google Adwords 1p Per Click

Can you imagine what it would be like to leverage the Google search network for as little as 1p per click? If you can’t imagine what it would do to your business then read what it would do to mine and apply the same patterns of thought to your business model: As an affiliate marketer, I can literally go to Clickbank, find a product that looks captivating, has a good sales pitch, and resides in a hungry niche, get my hoplink (affiliate URL), create an ultra-targetted ad in Google Adwords and direct hugely targetted traffic directly to the landing page. That means for the sake of 20 minutes work, I am now directing thousands of visitors at my affiliate link for huge profit margins. To put this into context, let’s assume that the product I’m affiliated with is a 40 product and the merchant is giving out 50% commission on each transaction. That means for each successful conversion, I’ll take 20 home with me. Now, If I’m getting traffic from Google at 1p per click then in theory only 1 person in 2,000 needs to purchase the product for me to break even. My experience with affiliate marketing is that a landing page with a great sales page and product typically converts at 1-2% IF you’ve targetted the Google Ad with the right keywords. This percentage can go up to as high as 10% if you can get in for keywords such as “buy product x” etc. But for the sake of this explanation, let’s assume that the product converts at 1%. This means that I’ll make 20 sales in 2000 visits to the site. That means I’ll make 400 in sales and my net profit will be 400 minus 20 (the cost to send the traffic) so 380. Not bad for a day’s work.

Now consider this. If you’re a merchant and have your own product, then you can double the profit using the same tactic because you can take all the money home yourself and you don’t need to pay an affiliate! Anyway, Why am I telling you all this? I am in the middle of reviewing a new product that was launched in November 2009 that promises to give you a Google Adwords CPC of 1 – 2p. Even though it sounds to good to be true, I have invested in the product and will be reviewing over the course of the coming week. The early signs are good, and I’m getting excited about it!! The full series of review videos can be watched on YouTube – you owe it to yourself to at least investigate this because it could be a massive money making strategy. Remember, Google Adwords is bid-driven system which means you are actively competing against the next bidder for the lowest Cost per Clicks. If you want to get ahead of the next guy then it’s important to have an effective Adwords strategy and remember, when this system gets into the mainstream, you’ll be the one who gets left behind! My full written review is to follow here shortly too, so stay tuned!