Guide to New Google Keyword Planner

Whether you’re a small business, PPC Manager or Web copywriter – you will have probably found yourself reading about the new Google Keyword Planner. Nobody likes change, but this time we don’t have a choice – it’s time to embrace the new. Here is our guide to Google’s Keyword Planner.

How to Access the Google Keyword Planner

Firstly you will need to create a Google adwords account. You will not need to pay for advertising but it is essential to set up an account first. Once this is active you can log in and select “Tools and Analysis” menu option then “keyword planner”.

The difference between the Google Keyword tool and Google Keyword planner

Firstly, you will need to access it through your Google Adwords account so the interface is a little different and it is generally more targeted toward advertisers. This does not mean however that you have to advertise to be able to use it.

In Google Keyword planner you will only be able to view exact matches on keywords. For instance the average number of searches will be based on how many people have actually typed in those exact keywords. This is opposed to the Google Keyword Tool where the default results showed a broad match for average search results.

The average search for keywords will most likely appear higher using the new tool. This is because you can’t distinguish between devices with the new tool. Whereas you used to be able to view average searches for keywords broken down by device.

It used to be that you could tell Google to show closely related terms to the entered keywords. This isn’t an option any more but it has been rumoured that Google may be bringing this option back.

How does a basic search work?

There are three options to choose from when you use Google Keyword planner.

1 – Search for keyword and adgroup ideas

This is the option to select if you are wanting to perform straight forward keyword research where you will simply enter in your keywords and Goggle shows you the searches based on that. Google will then show you suggested adgroups which are based on your keyword and advertising information.

2 – Enter or upload keywords to see how they perform

If you enter keywords or upload a file with keywords and get details related to ads that you could potentially use based on your chosen keywords. You will be able to see the average cost per click and estimated clicks etc

3 – Multiple keywords lists

Here you will be able to create two lists of keywords and Google comes up with a list of combinations of keywords based on this. A good way of doing this is to have one list that has a list of activities and the other a list of locations that you can partake in them. Google will then match them up to create the most effective combinations of keywords.

Google Adwords – 5 Tips & Tricks

Google Adwords can help you drive a great deal of traffic to your site if you know how to make the most of this advertising system. If you’ve ever wanted to learn more about this marketing program, here are the 5 best tips for using it effectively.

Split Testing

This is a technique used to drastically improve your click-through-rate (CTR) in your ads. Adwords involves writing articles for your site. With split-testing, you would create a new ad campaign and write two ads that were almost identical. However, one of these ads should be just a little different than the other. Leave both ads to do their thing for a fortnight, after this time one of them should be leading the way with its CTR. Change up the one that had a smaller CTR and keep experimenting with it until it can beat the other one. Try to test the ads for a certain period in order to account for audience and day of the week fluctuations. Another variation that you can test the market for is the time of day that your ads are being displayed to viewers. The times in which you display them should have a certain level of impact on how well they perform.

Negative Keywords

Negative keywords can help you create a more highly targeted ad. One example of this would be if you were selling a product and you didn’t want to be charged per-click for the visitors that are looking to get something for free. This is done by putting ‘free’ with a negative sign before it within your list of negative words.

Ask a Question

Adwords results show that people are more likely to click on an ad which asks them a question and seems to offer them an answer. Experiment by making the title of your advertisement a question as a means of catching the attention of the reader, and then by answering the question with a solution in the text of the ad.

Stay Within Your Budget

When you are first deciding on a daily budget, do not overpay! A small budget will allow you to test your campaign without much risk. You can also test more than one campaign for a variety of keywords and learn about what people are searching for on the internet without breaking the bank. A good start-up goal is $20 for the full day, paying less than 50-cents for each PPC – ideally in the 5 to 10-cent range – and don’t increase that amount until you start seeing some sales

Choosing Keywords

Don’t pick as many keywords as possible so you can get displayed as much as you can. You do not want to have so many keywords that are not clicked on that it lowers your CTR and deducts from your quality score. Choose keywords that are highly targeted for your product, site or service, with no more than 20 to start with as more will be added later on. When you first start an ad campaign the main trick is to take things slowly, don’t try do too much too soon, as the ad campaigns prove to be successful, or you manage to alter them so they become successful, then you can start to up the tempo a bit.

Google Adwords 1p Per Click

Can you imagine what it would be like to leverage the Google search network for as little as 1p per click? If you can’t imagine what it would do to your business then read what it would do to mine and apply the same patterns of thought to your business model: As an affiliate marketer, I can literally go to Clickbank, find a product that looks captivating, has a good sales pitch, and resides in a hungry niche, get my hoplink (affiliate URL), create an ultra-targetted ad in Google Adwords and direct hugely targetted traffic directly to the landing page. That means for the sake of 20 minutes work, I am now directing thousands of visitors at my affiliate link for huge profit margins. To put this into context, let’s assume that the product I’m affiliated with is a 40 product and the merchant is giving out 50% commission on each transaction. That means for each successful conversion, I’ll take 20 home with me. Now, If I’m getting traffic from Google at 1p per click then in theory only 1 person in 2,000 needs to purchase the product for me to break even. My experience with affiliate marketing is that a landing page with a great sales page and product typically converts at 1-2% IF you’ve targetted the Google Ad with the right keywords. This percentage can go up to as high as 10% if you can get in for keywords such as “buy product x” etc. But for the sake of this explanation, let’s assume that the product converts at 1%. This means that I’ll make 20 sales in 2000 visits to the site. That means I’ll make 400 in sales and my net profit will be 400 minus 20 (the cost to send the traffic) so 380. Not bad for a day’s work.

Now consider this. If you’re a merchant and have your own product, then you can double the profit using the same tactic because you can take all the money home yourself and you don’t need to pay an affiliate! Anyway, Why am I telling you all this? I am in the middle of reviewing a new product that was launched in November 2009 that promises to give you a Google Adwords CPC of 1 – 2p. Even though it sounds to good to be true, I have invested in the product and will be reviewing over the course of the coming week. The early signs are good, and I’m getting excited about it!! The full series of review videos can be watched on YouTube – you owe it to yourself to at least investigate this because it could be a massive money making strategy. Remember, Google Adwords is bid-driven system which means you are actively competing against the next bidder for the lowest Cost per Clicks. If you want to get ahead of the next guy then it’s important to have an effective Adwords strategy and remember, when this system gets into the mainstream, you’ll be the one who gets left behind! My full written review is to follow here shortly too, so stay tuned!