1) GOAL SHOULD BE CLEAR:
Most important part of SEARCH ENGINE MARKETING is goal should be clear in mind, which connects sellers and buyers of business. To grow sales almost every AdWords campaign should be a point, for generating merely sales and brand awareness and measuring it is very difficult.
Keeping that in mind any advertiser should know the action they were doing to get their targeted market to be performed. Whatever it may leading a completing form? Calling a number? Doing online purchase? Before leaving your campaign, you should identify the goal and should know how to measure the results.
2) TARGET THE CUSTOMER WHEN YOU WRITING YOUR ADS:
When your writing ads follow the ATTENTION INTREST DESIRE ACTION (AIDA) principle of advertising, attracting the attention of targeted audience, raising the interest in customers and convincing the customers like they should wish your product, should take action towards leaded customers and providing by choosing your website with satisfaction.
3) DON’T MISDIRECT THE CUSTOMER:
Your ads should be entirely accurate for advertising a landing page. Top and targeted keywords must be used in the landing page which should include content and ads in the text. Don’t misleading your audience is main comparing to above all. Ad group should be relevant entirely for a landing page and promoting your page and should only display relevant queries.
4) NEGATIVE KEY WORD SHOULD BE USED:
Don’t forget to include targeting negative keyword, negative keywords are other keywords related to negative keywords in a campaign which are not related that is being advertised. A campaign within ads that are further qualified, ensuring ads and not showing to users anyways who are not finding them in a relevant. For streamlining your ad negative keywords helps in better way, by presenting in more relevant result pages, security provides a data based on cloud protection solutions. This drives good leads and quality for your landing pages and also improve quality score in your google AdWords.
5) YOURS ADS SHOULD BE TARGETED:
Three types of keyword targeting should be implemented — phase match, broad match, exact match should be added into your targeting strategy. Mostly bid on match keywords which are exact and less for keywords which are broad match. Keyword type should be separated by groups and in addition to the category and to keep the well-organized campaign. Google’s targeting for criteria should be used for reaching your targeted audience for further help. Even you can use geo-targeting form your ads in a specific geographic area. According to the type of the website also your ads can be targeted. By web behavior also you can target certain prospects, like most visited websites which are relevant to your business. Placing your ad by choosing a particular websites by keeping that in your site according to your wish.
6) PAY ATTENTION ON MOBILE USERS:
Mobile-preferred ads within campaigns that are enhanced should be ensured. This will allow for mobile specific call to actions and customized message which will speak directly to the mobile users related to your business. By adding it with a landing page that is mobile-optimized that will result in the higher conversation rates and a good user experience.
7) KEEP TESTING ALWAYS:
By identifying your AdWords campaign once, various tests to be planned to maximize the outcome. Entire funnel should be tested, identifying the beginning of keywords that are bid and copy to use the ad, to follow campaign in email marketing and the design of a landing page. Landing page should be designed by only adding 20 fresh keywords for your campaign at a time, you would not know which can change a higher impact and only one test should run at the same time. To get good results, Create different types of your ads and record which gets the good result throughout, cost per click you get low, conversations in a higher number. Once you got to know which is better, only keep those ads performing well and start process.
8) CONVERSION TRACKING SHOULD BE IMPLEMENTED:
To see which keywords are able to trigger your sales and lead more in bid optimizing and management the account to increase the return on investment without tracking a place properly, you cannot promote and trace the keyword which are successful, keyword themes or ads. Conversion tracking allows you for ongoing optimization which is based on given data but also will give direct intuition into the return on investment for your efforts.
9) TWEAK AND MONITOR YOUR CAMPAIGN:
Managing a campaign by yourself can be very hard but for a good campaign it needed to be tweaked and monitored by doing this for at least once in a week it keeps your costs low by removing the keywords which are ineffective. By adjusting the settings of AdWords throughout each campaign by taking the advantage and the opportunity for making changes while running a campaign. Keywords that are pausing and the ads with low click-through rates, bids on lowering keywords campaign by hitting daily budget limits and joining new versions for the ads which are underperforming. Reports of your search term can help in identifying click rates which are low and CPC keywords, using reports of search term can clear keywords which are performing low or obsolete by replacing them with keywords which are new will perform better hopefully.
10) GOOGLE’S REMARKETING FEATURE SHOULD NOT BE NEGLECTED:
Until you configured google analytics correctly, leverages the small lists that are capable to work on small lists to track people visited to your website and identifies statistically which are likely to convert. Google push back the data into AdWords for you to use those words in AdWords campaign for again remarketing. The tool google remarketing is a powerful tool that many people don’t know about it for making dollars for your ads.